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Meta Optimises AI Inference by Improving Tail Utilisation
Meta (formerly Facebook) has reported substantial improvements in the efficiency and reliability of its machine-learning model serving infrastructure by focusing on optimising tail utilisation.
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Unpacking How Ads Ranking Works @ Pinterest: Aayush Mudgal at QCon San Francisco
At QCon San Francisco, Aayush Mudgal gave a talk on Pinterest's ad ranking strategy. Pinterest does both candidate retrieval and ranking, supported by user interaction data and what they are currently watching. They use neural networks to create embeddings for ads and users, where ads which are close to the user should be relevant. They train and deploy models on a daily basis.
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Snap Way to Design Ads Ranking Service Using Deep Learning
Snap engineering has recently published a blog post on how they designed their ads ranking and targeting service using deep learning. Showing ads to the users is the mainstream of social network platform monetization. Snap ad ranking system is designed to target the right user at the right time. Snap is providing an excellent user experience while preserving user privacy and security.
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Safari Blocks Third-Party Cookies by Default
Safari joins privacy-focused web browsers like Tor and Brave in blocking third-party cookies by default in a move aimed at taking a step forward in web privacy. Google will not support third-party cookie blocking by default for all Chrome users until 2022. Third-party cookie blocking by default may disable login fingerprinting, and some cross-site request forgery attacks.
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Advertising in a Snap: How Snapchat’s New APIs Are Increasing Their Ad Presence
Snapchat has released key new self-service features into its advertising API. These updates include the ability for companies to purchase ads in a self-service capacity, as well as take advantage of advanced ad targeting.
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Chrome 45 will no Longer Automatically Run Flash
With Chrome 45 only the main Flash content will be enabled, the rest being paused unless the user decides to manually start it.
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Web Summit 2014 Final Day Review
Web Summit concluded today with Peter Thiel of Paypal and Facebook followed by U2’s Bono. Highlights from last day include Google Programmatic Marketing efforts, Peter Thiel and U2's Bono, Bitcoin speeches and the winners for the ALPHA and BETA competition.
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Facebook Releases Graph API v2.1 and Updates Platform Policies to Forbid Like-gating
New Facebook Graph API v2.1 incorporates several commonly requested features that build on the changes in v2.0, says Facebook. The company has also sparked a certain amount of reactions announcing changes to its platform policies that prohibit well-established like-gating practices.
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Google Play Services 4.1 Adds Drive Support
Google has updated Play Services to include support for Drive, turn-based multiplayer games and more ad networks.
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Google Play 4.0 Includes More Services
Play Services are no longer supported in pre-Gingerbread devices, the Mobile Ads SDK has been included in Play 4.0, and Wallet Instant Buy offers merchants a new integrated purchasing system.
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Latest News from Microsoft and Amazon Regarding Android
Microsoft Azure now has an Android SDK including notification push to Android devices. Amazon makes available a Mobile Ads API that can be used to display adds from their network on any Android device in parallel with those from Google AdMob.