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It's More than Just the Language
Lúcio Ferrão talks about making the software appealing to the business by using a visual language and an integrated environment supporting the entire life cycle of application development.
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Intentional Software - Democratizing Software Creation
Business users doing programming? Simonyi and Kolk presents how Intentional Software offers a radical new software approach that separates business knowledge from software engineering knowledge.
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Business Natural Languages Development in Ruby
Jay Fields presents his concept of Business Natural Languages - a type of Domain Specific Languages geared towards being readable by domain experts.
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Agile DSL Development in Ruby
The presentation shows how to involve on-site customers in the evolution of their DSL syntax and how it leads to higher-quality, more correct software.