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What Computers Can Teach Us about Humans: Machine Learning in Marketing
Melinda Han Williams discusses using machine learning in marketing.
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A Common Sense Journey into Agile Marketing
Andrea Fryrear shares her own experience with her marketing team adopting Agile, which tried multiple methodologies and tools in its quest to simply find what worked.
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Uses of Big Data by a Non-Profit Engaged in Conducting Events Funded in Part by Third Party Sponsors
Thomas Grilk discusses how a non-profit can efficiently use data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality of its customers.
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API Conf Panel: Marketing and Promoting APIs
Amit Jotwani, Adam Duvander, and Swift advise on creating and promoting APIs.