According to Beat, a service model is essential to capture the business aspects. The service model then is transformed into an application architecture, which is in turn implemented using a technology model. He stresses that in the real world, unexpected things are happening all the time - and it's crucial that the IT architecture is able to cope with this.
Beat also questions the benefits of an ESB, and stresses that the real issue is to change the way one builds applications, not introduce a piece of technology. He explains how to get from the status quo to the intended target architecture, using a systematic process.
Watch the full presentation (57 minutes).