This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences.
In this podcast Shane Hastie, InfoQ Lead Editor for Culture & Methods, spoke to Sara Bayless Da Costa, visual storyteller and design thinking evangelist at Fjord. Bayless Da Costa gave a talk at QCon San Francisco on Rapid Prototyping Methods. They spoke about prototyping, collaborative design, designing for new interfaces and new skills that designers need in order to be successful with new technologies.
Key Takeaways
- The importance of taking a collaborative design approach with multiple roles involved – design is not just done by designers
- Design and development work well together to deliver an exceptional customer experience
- The importance of empathy when understanding people’s needs
- Visual storytelling is a powerful way to convey messages and inform good decision making
- Evergreen needs – human needs have not fundamentally changed, but the way we solve them is constantly evolving
- Designers need new and different skills to be effective in this new world
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Show Notes
0m:48s - Introductions
1m:20s - Solving complex design problems using design thinking concepts
2m:15s - The importance of collaborative design work – developers and designers working together rather than abdicating design to the “specialists”
2m:38s - The importance of building empathy and understanding other roles’ perspectives in order to come up with the best designs
2m:56s - Designers need to understand the limitations of the technologies being used and of the development toolset so they design for feasibility
3m:15s - The importance of empathy when understanding people’s needs
4m:10s - For a developer, being involved with the design process is motivational and helps you to feel connected to the product and its users
4m:35s - Making decisions using data and “what moves us”
5m:20s - Passion helps drive informed design decisions
6m:10s - Just because you love something doesn’t mean others do too – use data to inform decision making
6m:40s - The value and importance of visual story-telling
7m:55s - The “hero’s journey” story of product creation to solve real problems for real users
8m:28s - Story telling is important across the entire design and development process
9m:17s - Contrasting the current story with the future story of the customer experience
9m:40s - Storyboarding as a technique for sketching the end-to-end customer experience
9m:53s - Creating a video from customer interviews to understand and communicate their story
10m:05s - Visuals don’t have to be beautiful – everyone can draw
10m:40s - Skillshare as a resource for improving sketching skills
11m:20s - Designing for new interfaces – living services
11m:45s - Evergreen needs – human needs have not changed, but the way we solve them is constantly evolving
12m:10s - Living services mean that while technology is getting more advanced, it is retreating into the background and the service comes to the fore
12m:25s - The disappearance of the interface means we are able to be face-to-face with people more effectively and in new ways – VR & AR
12m:45s - Technology is a tool, it is not the solution; the solution is using technology to help people live better lives
13m:05s - Designers need new and different skills to be effective in this new world
13m:25s - Designers need to understand the development process and be able to work with technology and technologists very closely
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