InfoQ Homepage Presentations A/B Testing + Continuous Delivery = Everyday Product Launches
A/B Testing + Continuous Delivery = Everyday Product Launches
48:53
Summary
Nellwyn Thomas discusses how Etsy is using A/B testing, how Etsy's data-driven culture has evolved over time and how continuous delivery and big data can coexist.
Bio
Nellwyn Thomas is Director of Analytics at Etsy. She leads a team of data analysts who partner with product, marketing, and engineering to scout, build, instrument and improve Etsy's product portfolio. Before Etsy, she worked on analytics and product teams at two small NYC start-ups. She is a graduate of Harvard College, and holds a master's degree from the University of Pennsylvania.
About the conference
Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.
Aug 17, 2014