InfoQ Homepage Presentations A Common Sense Journey into Agile Marketing
A Common Sense Journey into Agile Marketing
14:59
Summary
Andrea Fryrear shares her own experience with her marketing team adopting Agile, which tried multiple methodologies and tools in its quest to simply find what worked.
Bio
Andrea Fryrear is an agile marketing evangelist and content strategist who spends way too much time thinking about things like backlogs and WIP limits. Her passion for the Agile movement led her to the position of Editor in Chief for TheAgileMarketer.net, where she writes, edits, and shepherds an emerging Agile marketing community.
About the conference
2½ days of authentic short stories and facilitated deep dives on business agility; focusing on organisational design, market disruption and product innovation, agile outside IT and next-gen leadership.
May 28, 2017