InfoQ Homepage Presentations Driving Customer Engagement & Acquisition in the Digital Era
Driving Customer Engagement & Acquisition in the Digital Era
26:35
Summary
Rana Pereis explores case studies of how banks are using APIs to evolve new digital offerings and business models that help drive customer engagement and acquisition.
Bio
Rana Pereis is currently the Director of Innovation & Digital Services at Barclays. Prior to this, Rana was the Head of Innovation and Digital Financial Services Technology (Asia) for the Commonwealth Bank of Australia. Rana has over 20 years of experience in banking and financial services in Australia, Asia and Africa.
About the conference
APIdays is the largest Australian conference dedicated to the business and technology of Web APIs. It brings together business leaders, entrepreneurs and technologists to discuss, collaborate and learn about building the platforms that support new business models.
Jun 01, 2016