InfoQ Homepage Presentations Creating Customer-Centric Products Using Big Data
Creating Customer-Centric Products Using Big Data
26:58
Summary
Kriti Sharma talks about how Barclays is solving some of the toughest big data challenges in financial services using scalable, open source technology. He shares case studies in the areas of user experience centric predictive analytics and marketing, personalization of applications and targeted offers, social data analytics and sentiment analysis, open stack and open data collaboration, etc.
Bio
Kriti Sharma is the Global Head of Product, Real-time Big Data Analytics at Barclays where she drives open source and also focuses on emerging markets such as Africa. She recently led Product Management for the award winning Mobile Payments app Barclays Pingit. Sharma also focuses on driving Open Data Collaboration across retail, healthcare and financial services.
About the conference
Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.
Jul 15, 2016