InfoQ Homepage Presentations Crafting Experience Strategy
Crafting Experience Strategy
40:57
Summary
Cathy Wang discusses experience strategy: what it is, relationship with UX, business and service design, different approaches to it, and how it can help to achieve success.
Bio
Cathy Wang is the director of UX at Empathy Lab. Former Vancouverite, now a nomadic world explorer. She writes about service design and experience strategy, with a focus on human emotion. Cathy has a deep love for connecting businesses to people. She dreams about the future and how design can change the world. Secretly, Cathy is a gynoid that runs on Whisky.
About the conference
You never know where a spark will come from to light an idea. UX Cambridge 2014 is about sharing, not about sitting passively through talk after talk. Our keynotes are the touchpaper that sets your day off.
Mar 13, 2015