InfoQ Homepage Presentations Discover Key Customer Insights
Discover Key Customer Insights
28:45
Summary
Marianne Berkovich shares how to improve user interviewing skills and discover key insights that could lead one to the next big innovative “thing” users need.
Bio
Marianne Berkovich is a Staff User Experience Researcher at Google. She has helped teams at Google, Adobe, and Lockheed Martin understand the needs of their users to build great products.
About the conference
Software is Changing the World. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.
Feb 19, 2016