InfoQ Homepage Presentations How to Recognize the Zombie Persona Apocalypse
How to Recognize the Zombie Persona Apocalypse
39:17
Summary
Michael Rawling explains how user personas can help having productive conversations with stakeholders and how to integrate them into an Agile process.
Bio
Michael Rawling is Senior UX Engineer at Unruly Media. Mike’s experience in UX and UI development dates back to 1998 and since then has explored new ways of more effectively realizing the massive potential that technology offers and that each product starts with. He has consulted on, designed, engineered and led such teams and initiatives for Tesco.com, Wiley, Camelot, Konami, LoveFilm and ITV.
About the conference
You never know where a spark will come from to light an idea. UX Cambridge 2014 is about sharing, not about sitting passively through talk after talk. Our keynotes are the touchpaper that sets your day off.
Mar 11, 2015