InfoQ Homepage Presentations Machine Learning on Big Data for Personalized Internet Advertising
Machine Learning on Big Data for Personalized Internet Advertising
53:34
Summary
Michael Recce discusses how advertising works and what algorithms Quantcast uses to analyze large amounts of data in order to find out what people are interested in.
Bio
Dr. Michael Recce has been managing the Modeling team at Quantcast for the past year. Prior to Quantcast, he lead Fortent’s transaction monitoring and risk assessment systems. For 7 years, Michael worked with financial institutions devising improved methods for detecting unusual activity in financial transaction data. He was a recipient of the Thomas A. Edison Award in 2005 holding 6 patents.
About the conference
Software is changing the world; QCon aims to empower software development by facilitating the spread of knowledge and innovation in the enterprise software development community; to achieve this, QCon is organized as a practitioner-driven conference designed for people influencing innovation in their teams: team leads, architects, project managers, engineering directors.
May 18, 2012